Market entry strategy for Saudi Arabia and the GCC
Before you launch, I research how your audience actually behaves, buys and learns in the market, then shape your entry around it. Localisation is more than language.
Marketing Strategist in Dubai
Market entry, positioning and marketing strategy for companies in the UAE, Saudi Arabia and the GCC.
I’m Yasmin Khataie, a marketing strategist based in Dubai and the founder of Veloxitas. I help companies enter the UAE, Saudi Arabia and the wider GCC, reposition their brands for the region, and fix marketing that has stopped working. I work across the GCC and Australia.
Book a 20-minute clarity conversation
Who I work with
Established companies at a moment of change:
- International companies, especially from Australia and Europe, entering Saudi Arabia, the UAE or the wider GCC
- Brands whose image works at home but does not land in the region
- B2B companies whose marketing is busy but no longer bringing the right conversations
- Business councils and organisations that need a clear story for investors and partners
What I help with
Brand positioning for the region
I reposition brands so they show up in a way the GCC audience recognises, without losing who they are.
Marketing strategy and diagnosis
When marketing stops working, I find where the story breaks and set clear priorities: what to say, to whom, and what to fix first.
How it works
-
Clarity conversation (20 minutes). We talk through your situation and see if there is a fit.
-
Narrative Clarity Diagnostic. Focused sessions on how your company is understood today and where the story breaks.
-
Priorities and plan. A clear narrative, what to fix first and how to measure it.
-
Execution support, if you need it. Through your team or a team I manage.
Selected work
- Market entry: redesigned a training programme for an Australian company entering Saudi Arabia, after research showed the audience needed a different learning format, not just translation.
- Positioning: repositioned an Italian super-luxury brand for a high-end GCC audience across the UAE, Saudi Arabia, Kuwait, Bahrain and Qatar, keeping its DNA intact.
- Marketing strategy: built a content strategy for a bilateral business council to position Saudi Arabia as a destination for business and investment.
Why work with me
- Regional experience. 7+ years across marketing and operations in the UAE, the GCC and Australia.
- Strategy and operations together. Plans your team can actually run.
- Outside view. I ask the questions your team is too close to ask.
Frequently asked questions
Where are you based?
In Dubai, UAE. I work with clients across the UAE, Saudi Arabia, the wider GCC and Australia, in person and online.
Do you only work with companies in Dubai?
No. Many clients are companies outside the region planning to enter it, or regional companies expanding into Saudi Arabia.
How do engagements work?
They are session-based. Most start with a 20-minute clarity conversation, followed by the Narrative Clarity Diagnostic.
Do you also run the marketing?
My focus is strategy, narrative and system design. If you need execution, I can brief your team or manage a team for you.
How do I get started?
Book a 20-minute clarity conversation. There is no obligation.
Ready to talk?
If you are entering a new market, repositioning your brand or your marketing needs a fix, let’s start with a conversation.
Book a 20-minute clarity conversation